Etiqueta

Hoje comprei uma camisa oficial da seleção italiana. Super sexy.
Mas a parte realmente incrível são as etiquetas da Puma.
Transcrevo-as na íntegra (exceto as partes que os outros fabricantes também publicam) e fora de ordem:

[Corporate Message]

So you´re interested in PUMA? Nice move. You're obviously smart, confident and know what you want in life.
Sure, you work hard, but you're no slave to the rat race. You know the score. You call the shots. You make the most of your chances.
So buy this it suits you.

[Sportlifestyle]

PUMA has been in the Helps-You-Look-Good(TM) business since 1948.
We know what we're doing. People in magazines wear this stuff. Fashion people, sporty peaple. People who don't have to wear a suit every day.
So, we know it works.


[The Technical Explanation]

We made this to look slim, not baggy.
This puma product is based on a slim cut. Which reflects today's modern look.

[USP Technology]

Outside, it's not always nice. You get wet, cold and hot. You fall down. There's bees. You're liable to get hit by a car, possibly a minivan. PUMA technology can help you. Our Ultimate Sports Performance gear tackles the problems you face out there by thinking smart and working hard. This stuff is about serious performance.

[Q&A]

Q: So why do I need my moisture managed?
A: Fabric that can wick moisture away from the skin and quickly evaporate it will keep you dry and comfortable.
Q: Moisture? Do you mean sweat?
A: Yes, if the fabric can't het rid of the sweat quckly you end up wet and unconfortable.
Q: Like you spilled a drink down your shirt?
A: Exactly.

[Suitable for]

Training, napping, eating, driving, sports, whatever.

[?]

- Love your neighbor
- Eat more greens
- Cheer up it might never happes (figura de um carro caindo num rio)
- Wash this when dirty

[Pesquisa]

4% of people regularly read these things.
96% of peplo do something more important.